Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,715 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,715 cutting edge ideas.

Companionable Teeth Cleaners

The Happybrush Appeals to Users Unconvinced by Clinical Marketing

— August 7, 2017 — Art & Design
Consumers have all heard the dentist-recommended spiel surrounding oral hygiene products, and unconventionally, the Happybrush is marketed quite differently. It isn't that this electric toothbrush wouldn't be praised by dental professionals, but rather that users are likely now immune to clinical claims as a form of advertising.

Based out of Germany, the creators of this sonic toothbrush went developed a smooth and minimalist design that's simple, user-friendly and efficient, earning them a Red Dot Design Award. As a complement to this no-frills tooth-cleaning device, playful graphics and a lighthearted social campaign were launched to spread the word, with an Instagram presence receiving special attention. The Happybrush is personified on teal backdrops with sketched sunglasses and outfits that present this product as a true companion to consumers.
Trend Themes
1. Playful Marketing - Disruptive innovation opportunity: Other industries can adopt a lighthearted and personified approach to marketing their products, appealing to consumers tired of traditional clinical claims.
2. Minimalist Design - Disruptive innovation opportunity: Industries can focus on creating products with sleek and simple designs, appealing to consumers who value functionality and aesthetics.
3. Social Media Presence - Disruptive innovation opportunity: Businesses can use social media platforms, like Instagram, to create a strong online presence and engage with consumers in a more interactive and relatable way.
Industry Implications
1. Oral Care - Disruptive innovation opportunity: Oral care companies can rethink their marketing strategies by incorporating playful graphics and a companionable brand image.
2. Product Design - Disruptive innovation opportunity: Other industries can explore minimalist designs in their products to attract consumers who prefer simplicity and efficiency.
3. Advertising and Marketing - Disruptive innovation opportunity: Companies in advertising and marketing can help businesses create more engaging and relatable social media campaigns, like the one used by Happybrush.
5.1
Score
Popularity
Activity
Freshness