Red Button brews were designed by the creative agency IKON BC in Moscow, Russia, and are able to tell a story through a distinct and captivating design.
The Red Button beer is described as an adventurous one "made for active people," and is named Red Button for the round red circle it features – which is meant to represent taking action and making a difference. When warm, the bottles only reveal this red button, along with engravings of various shapes. Once frozen, the textured imagery becomes colored and reveals vibrant and captivating designs that cover the entirety of the bottle.
These Russian beers are able to offer a highly unique design that no other similar product offers, ensuring they stand out significantly from their more traditional competitors.