The new UV Vodka bottle design introduces a fresh new look for the brand that brings its products to life under the light of the sun. Thanks to a photochromic design, the bottle takes on a spectrum of colors when exposed to UV sunlight. Created to deepen the connection between the brand's name and connection with sunlight, the refreshed packaging provides an experience with sunlight-activated ink. When the bottles are removed from the sunlight, the colors disappear.
Along with its fresh new look, UV Vodka is introducing a brand-new tagline: "Bring the Light."
This summer in particular, people are enjoying more gatherings with others outside, and this vodka promises to be an inspiring conversation piece.