Primo Milk Was Re-Branded to Target Gen Z Consumers

 - Aug 2, 2017
References: dowdesign.co.nz & thedieline
The Primo milk brand decided to re-brand its bottles to better appeal to the Gen Z demographic – more specifically, teenagers between the ages of 14-17.

The brand enlisted the creative agency Dow Design Ltd. to create these new bottles, which are now featured with white backdrops, varying colors of liquid-like "drips" at the top, and labeling that describes the bottles' contents. Flavors in the collection include Strawberry, Banana, Lime and a traditional Chocolate.

While the Primo milk brand acknowledges that its product is not necessarily the most "high quality" on the market, its goal is to make sure that its design is able to be more impressive, or attention-grabbing, than all of its competitors.