Fairlife is Launching On-the-Go Milk to Enjoy Out of the House
Michael Hemsworth — January 12, 2022 — Marketing
Bringing dairy products out of the house for enjoyment anywhere just got a whole lot easier thanks to the launch of Farilife's on-the-go milk products. The new collection of milk sizes includes the brand's Whole White, Strawberry, Chocolate, 2% Reduced Fat and Cookies N' Creme flavors, and will come in 14-ounce bottles that are perfect for carrying out of the house. This new packaging size helps the brand target the increasing number of consumers who are looking for a way to enjoy their favorite food products, but in a more convenient manner.
The Fairlife on-the-go milk products are all crafted with the brand's patented cold-filtration process that removes some of the natural sugars as it also concentrates the protein and calcium.
The Fairlife on-the-go milk products are all crafted with the brand's patented cold-filtration process that removes some of the natural sugars as it also concentrates the protein and calcium.
Trend Themes
1. On-the-go Dairy Products - Consumers are increasingly seeking portable and convenient dairy products for consumption outside the home.
2. Healthier Dairy Options - Brands are innovating by using techniques like cold-filtration to create healthier and more nutritious dairy products.
3. Packaging Innovations - New packaging designs are being introduced, targeting the on-the-go consumer market and making it easier to carry and consume dairy products.
Industry Implications
1. Dairy Industry - Adapting to the consumer demand for convenient, on-the-go consumption and healthier dairy options, the dairy industry has an opportunity to innovate in product offerings and packaging.
2. Packaging Industry - The packaging industry can focus on creating portable and eco-friendly solutions for dairy products, catering to the consumer demand for convenience and sustainability.
3. Food and Beverage - The food and beverage industry can leverage the trend of on-the-go consumption to explore new product categories and develop offerings tailored to consumers' busy lifestyles.
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