Häagen Dazs enlisted the creative agency LOVE to create a new brand identity for its products – one that is focused on vibrant imagery that is more social media-friendly than the brand's previous identity.
The packaging redesign has been the most drastic change for the brand in 20 years, and was made so in order to better target Millennial demographics. Since Millennials are often drawn towards Instagram-friendly aesthetics, the Häagen Dazs brand's new identity reveals vibrant abstract imagery that is both visually appealing, and reflects the various flavors that the packaging contains.
This new brand identity for Häagen Dazs ensures that the company is able to maintain its relevancy in an industry that is increasingly being dominated by social media marketing.
Social Media-Friendly Desserts
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Edible Coffee Cups
Humorously Small Treat Trucks
Photogenic Decorated Desserts
Chocolate-Dipped Squid Ice Creams
Sweet Corn Ice Creams