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Botanical Multi-Sensory Cocktails

These Bombay Sapphire Cocktails Explore Dynamic Ingredients

— August 15, 2017 — Marketing
Bars across Europe are now participating in a campaign called 'A Gin of Ten Journeys,' which involves making Bombay Sapphire cocktails and putting a spotlight on the 10 botanicals that go into the making of Bombay Sapphire gin. Participating venues include Panda & Sons, Science and Industry, as well as three London-based bars like Scout, Three Sheets and Blue Bar at The Berkeley.

Some of the unique botanical cocktails that have been created include the 'Cassiblanca,' which draws inspiration from cassia bark and comes served in a way that makes the drink look like it has been tapped straight from the tree. This multi-sensory cocktail is garnished with an "electric daisy," which is said to have a numbing effect on the mouth.

At Panda & Sons where Cassiblanca is served, drinkers are invited into an experiential jungle setting, which mimics the Vietnamese jungle environment where Bombay Sapphire sources its cassia bark.
Trend Themes
1. Multi-sensory Cocktails - Creating cocktails that engage multiple senses, like the use of botanical ingredients and unique garnishes.
2. Experiential Settings - Designing immersive bar experiences with themed settings that enhance the enjoyment of cocktails.
3. Highlighting Ingredients - Shining a spotlight on specific botanical ingredients in cocktails to showcase their unique flavors and effects.
Industry Implications
1. Hospitality - Opportunity for bars and restaurants to innovate and create unique sensory experiences for cocktail enthusiasts.
2. Alcoholic Beverages - Creating new cocktail recipes and experimenting with botanical ingredients to create unique drink offerings.
3. Event Planning - Incorporating multi-sensory cocktail experiences into events and parties to create memorable and engaging experiences for attendees.
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