Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks

 - Aug 3, 2017
References: sephora & refinery29
Too Cool For School's 'Fizzy Body Sculpting Mousse' is a very unique fizzing body lotion.

Similar to the popular 90s candy Pop Rocks, this mousse makes an audible fizzing noise after it is dispensed. The crackling and snapping sounds continue until all the foam from the mousse dissipates and turns into a fluid lotion.

This fascinating product visibly tightens and firms the skin while reducing the look of cellulite with its hydrating formulation and fizzy texture. To project this idea, the bottle of this fancy body lotion features the image of a snatched-in waist of a voluptuous woman. Through the use of 'SLIMITE,' (a clinically proven cellulite-busting treatment) the swelling and look of lumps are reduced.

This fizzy body lotion has the whole package in terms of making it stand apart from other products with cellulite-busting claims. The experiential nature of the product, dynamic packaging and science-backed claims will all appeal to Millennial consumers.