Founded in 2009 by Liam Gallagher -- one of the most iconic frontmen in music -- Pretty Green unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.
The brand wanted to do something special for its customers and fellow music lovers, and to celebrate the launch of their Spring Summer Festival collection, it gave away an exclusive, limited-edition Festival Survival Kit.
The Think Tank Creative Agency put together a series of essential items for every festival-goer and stored them in a super cool digitally printed can. The contents of the Festival Survival Kit include a travel toothbrush set, ear plugs, 7.5ml hand sanitizer, a tube of mints, an ultra-thin condom and a total sun block stick.
What's Driving This Trend
- Festival Survival Kits
- Limited-edition festival kits containing essential items for festival-goers can be a profitable new offering for fashion brands.
- Digitally Printed Packaging
- Digitally printed packaging can enhance the appeal of a product and make it more attractive to customers.
- Collaboration with Creative Agencies
- Collaborating with creative agencies can lead to the creation of unique and special products that can set a brand apart from its competitors.
Who This Affects Most
- Fashion
- Fashion brands can create limited-edition festival survival kits to attract music-loving customers.
- Packaging and Printing
- Digital printing companies can promote the advantages of digitally printed packaging to companies looking to enhance the appeal of their products.
- Marketing and Advertising
- Creative agencies can pitch the idea of collaboration with companies looking to create unique and special products that set them apart from competitors.
