Founded in 2009 by Liam Gallagher -- one of the most iconic frontmen in music -- Pretty Green unites people through a love of music and fashion. Named after a track by The Jam, Pretty Green provides simple, classic clothing with a modern twist.
The brand wanted to do something special for its customers and fellow music lovers, and to celebrate the launch of their Spring Summer Festival collection, it gave away an exclusive, limited-edition Festival Survival Kit.
The Think Tank Creative Agency put together a series of essential items for every festival-goer and stored them in a super cool digitally printed can. The contents of the Festival Survival Kit include a travel toothbrush set, ear plugs, 7.5ml hand sanitizer, a tube of mints, an ultra-thin condom and a total sun block stick.