To kick off the launch of its brand-new line of dishwashers with LG QuadWash technology, LG is launching the 'QuadWash Water Park,' "the first-ever water park modeled after a massive dishwasher" at New York City's Citi Summer Streets.
For a few years now, NYC's Department of Transportation has been running the Citi Summer Streets program on the streets of Manhattan. For the 2017 festivities, LG is joining the program to introduce a 6,750 square foot theme park that promises to "soak festivalgoers from every angle," emphasizing the level of clean its appliances provide.
Inside the QuadWash Water Park, there will be cutlery-shaped slides, jet streams, obstacle courses and pools that will help those in New York City beat the heat.
Key Themes Behind This Trend
- Brand-themed Parks
- Other brands might develop their own amusement parks to promote their products.
- Experience Marketing
- Companies may continue to create unique and immersive experiences to promote their products.
- Functional Design
- Designers may find inspiration in everyday objects like dishwashers to create unique spaces and experiences.
Where This Applies
- Appliance Manufacturing
- Appliance manufacturers could create immersive experiences to showcase their products, or partner with theme parks for promotional tie-ins.
- Amusement Parks
- Amusement parks could partner with brands to create themed experiences and attract more visitors.
- Event Marketing
- Companies in the event marketing industry could explore new ways to generate interest and excitement through unique activations and immersive experiences.
