Sano is a new food brand that forgoes the popular use of fads in the marketing of products in this industry, to offer products that are simply flavorful and based in legitimate nutritional science.
The branding for Sano was designed by the creative agency Clinic, which wanted to emphasize the simplicity and nutritional qualities associated with the brand. The founders of Sano are "passionate about evidence-based nutritional science" and are nutritional experts themselves, making the foods the brand offers wholesome and healthy, without sacrificing on flavor.
The "fad-free" aspect of the brand emphasizes its focus on health rather than creative marketing strategies that claim products are nutritious, when there may not be much evidence to back those claims up.
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