The recently announced Walden Farms rebrand sees the popular condiment-maker adjusting its focus toward natural flavorings and GMO-free products. The company is known for its zero-calorie, zero-sugar, zero-fat food enhancers and condiments. However, these food products had a number of processed and artificial ingredients, until now.
Walden Farms release a new packaging style that reflects the natural-focused change for the brand. The new packaging features a minimalist white label with a fruit and vegetable-filled backdrop that conveys the all-natural image that Walden Farms is going for.
According to the condiment-maker, the reformed food product line boasts enhanced flavors and textures while simultaneously maintaining the zero-sugar, zero-fat qualities. All while reducing the amount of artificial ingredients to zero as well.
Image Credit: Walden Farms
What Makes This Trend Stand Out
- Natural-focused Condiment Brands
- The trend of natural and healthy food products is growing and condiment brands are following suit by focusing on natural ingredients and removing artificial additives.
- Gmo-free Products
- Consumers are increasingly concerned about the use of GMOs in food products, creating a trend for brands to focus on using non-GMO ingredients.
- Minimalist Packaging
- Brands are using minimalist packaging design to convey natural and healthy image of their products.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry has an opportunity to tap into the trend of natural and healthy food products by creating natural-focused condiments and removing artificial ingredients.
- Packaging
- The packaging industry can provide minimalist packaging options to help brands convey the natural and healthy image of their products.
- Agriculture
- The agriculture industry can benefit from the trend of non-GMO ingredients by providing natural and organic produce for use in food products.
