Delta and Artist Celyn Brazier Artfully Reimagined 133 Airport Codes
Laura McQuarrie — August 8, 2017 — Art & Design
References: psfk
For the purposes of highlighting its global network, Delta had the artist Celyn Brazier illustrate 133 airport codes on a mural in Brooklyn.
The vibrant piece of wall art represents all of the destinations that the airline serves from New York, with LAX identified by an easy-to-recognize icon like the Hollywood sign. To promote the mural, Delta launched a special Snapchat filter, as well as a shoppable Facebook post, an online web shop and even a scavenger hunt – all of which target hyperconnected young social media users and travel enthusiasts.
Earlier this summer, Delta also set up the #DeltaDatingWall, which made it possible for online dating app users to capture fun photos of themselves in unique settings without actually having to travel anywhere.
The vibrant piece of wall art represents all of the destinations that the airline serves from New York, with LAX identified by an easy-to-recognize icon like the Hollywood sign. To promote the mural, Delta launched a special Snapchat filter, as well as a shoppable Facebook post, an online web shop and even a scavenger hunt – all of which target hyperconnected young social media users and travel enthusiasts.
Earlier this summer, Delta also set up the #DeltaDatingWall, which made it possible for online dating app users to capture fun photos of themselves in unique settings without actually having to travel anywhere.
Trend Themes
1. Airport Code Art - Opportunity for airlines to embrace artistic branding and engage customers using airport codes as a visual tool.
2. Social Media Promotion - Opportunity for businesses to leverage popular social media platforms for targeted advertising and engagement.
3. Virtual Photo Opportunities - Opportunity for brands to create unique virtual experiences for customers and promote their products/services.
Industry Implications
1. Airlines - Airlines can use artwork and visual branding to differentiate themselves and connect with customers using social media and innovative advertising.
2. Art and Design - Brands can collaborate with artists to create unique pieces of visual art as a way to promote their products or services.
3. Virtual Reality - Opportunity for companies to explore the use of virtual reality technology for creating immersive and interactive experiences for customers.
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