For the purposes of highlighting its global network, Delta had the artist Celyn Brazier illustrate 133 airport codes on a mural in Brooklyn.
The vibrant piece of wall art represents all of the destinations that the airline serves from New York, with LAX identified by an easy-to-recognize icon like the Hollywood sign. To promote the mural, Delta launched a special Snapchat filter, as well as a shoppable Facebook post, an online web shop and even a scavenger hunt – all of which target hyperconnected young social media users and travel enthusiasts.
Earlier this summer, Delta also set up the #DeltaDatingWall, which made it possible for online dating app users to capture fun photos of themselves in unique settings without actually having to travel anywhere.
Airport Code Murals
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