As the September 2017 travel trends reveal, young consumers are not only prioritizing travel over material possessions, but they are increasingly looking for extra-special experiences that will impress friends and family. Indeed, millennials are no longer content to visit top tourist destinations, but are instead searching for obscure getaways.
This desire to prioritize travel and new experiences is overwhelmingly clear when it comes to young couples, who are increasingly forgoing gifts in favor of cash that can be used for a post-wedding getaway. This phenomenon has become so popular that Airbnb has teamed up with the wedding registry platform Zola to help guests give Airbnb vouchers as gifts.
As mentioned it is not enough for millennials to simply travel. Instead, they are looking for new and unique vacation options. As a result, immersive travel experiences such as Amtrak's solar eclipse train rides or FoodieTrip's culinary tours, have begun popping up more frequently than ever before.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
