Airbnb and Vice Media are collaborating to take the digital news source's dynamic concepts to the world of travel and tourism. The partnership is called 'VICE Experiences' and serves as another iteration of the lodging company's efforts to market experiences, instead of just a room.
The two companies are starting a contest that will award 100 people with a series of curated travel packages, all approved by the "edgy news source." The custom-made itineraries will take people through South Africa, Paris, New York or Tokyo. The travel packages being offered range from three days in Cape Town's electric music scene, to a tour of the LGBTQ culture of Tokyo.
The Vice-organized travel tours serve as an extension of Airbnb attempting to appeal to an experience-oriented Millennial market.
Why This Trend Is Growing
- Curated Travel Packages
- Lodging and news companies collaborate to offer curated travel experience packages.
- Experience Marketing
- Lodging companies focus on marketing experiences rather than just rooms.
- Millennial Focused Tourism
- Lodging companies aim to appeal to experience-oriented Millennial market.
Industries Being Reshaped
- Travel and Tourism
- Travel and tourism industry can benefit from offering curated experience packages to attract Millennial customers.
- Hospitality
- Hospitality industry can leverage experience marketing to create new revenue streams and stand out in highly competitive market.
- Media and News
- Media and news industry can expand into tourism by leveraging their brand recognition and expertise to curate unique travel experiences for customers.
