'LookAround' uses 360-degree video snippets to avoid misrepresentation in regards to digital travel planning. Using algorithms and immersive media, the tool enables users to gain a better understanding of where they'll be staying, and what attractions are available. Local insiders provide the immersive clips, which include tips and tricks for making the most out of their experience. The tool allows users to move their finger around an image, offering different angles and providing an overall more representative insight.
The feature offers a more functional method of browsing activities and offerings, prior to finalizing the bookings. This unique approach incorporates insider knowledge as well as hands-on technology to ensure travel planning remains as transparent as possible.