Lonely Planet's 'Trips' is a streamlined platform where travel enthusiasts can find inspiration for future adventures while also sharing their own.
The Instagram-inspired design is offered as an extension of Lonely Planet's website, an online destination and vacation resource. Much like the social media platform, users can 'like,' 'follow,' and share content from their own profile. Through the home page, users can search keywords such as 'Wilderness' or 'Forest' to find other users whose trips match with them. Although the tool is similar to Instagram, the creator assures that its intention is not to be a competitor, but to complement Instagram's large user base of travel bloggers and enthusiasts.
Users are invited to discover new opportunities through this experience-oriented app that's connecting like-minded people within a niche travel market.