While there are numerous ways that loyalty points may be accrued and redeemed by consumers, the Wyndham Hotel Group is now offering a unique auction program.
After earning points by staying with Wyndham Hotel Group brands like Days Inn, Super 8 and Travelodge, loyalty program members may now use their points to bid in auctions for experiences in different categories. Some of the standout experiences include tickets to an Elton John concert in Las Vegas and a VIP stay at the LEGOLAND Florida Resort, both of which have bids that start at 10,000 points.
For 100 points, Wyndham Hotel Group is encouraging its loyal guests to enter to win a 'Caesars Entertainment Las Vegas VIP Experience' to see Jennifer Lopez perform her All I Have show and much more.
What's Driving This Trend
- Loyalty Points Auctions
- Disruptive innovation opportunity: Creating loyalty programs that allow members to bid with points for unique experiences.
- Experiential Loyalty Programs
- Disruptive innovation opportunity: Designing loyalty programs that offer memorable experiences as rewards instead of traditional perks.
- Collaborative Loyalty Partnerships
- Disruptive innovation opportunity: Partnering with other brands to offer joint loyalty auctions, expanding the range of available experiences.
Who This Affects Most
- Hospitality
- Disruptive innovation opportunity: Hotels can create unique auction programs to engage and reward guests with memorable experiences.
- Entertainment
- Disruptive innovation opportunity: Entertainment companies can collaborate with loyalty programs to offer exclusive experiences through bidding auctions.
- Travel
- Disruptive innovation opportunity: Travel companies can develop auction programs to allow loyalty program members to bid on travel experiences and upgrades.
