Hard-case luggage company 'Away' has teamed up with Rashida Jones to create a collection of Stockholm-inspired luggage.
The collection features three new hues of the business-ready luggage, a brand new tote bag and matching packing cubes. When designing the collection, Jones was inspired by the simplicity and elegance of Scandinavian aesthetic. The tones the actress chose to use -- clay, violet and cactus -- are all muted and earthy in their look. The bags come equipped with a built-in device charger, a nylon bag to separate clean and dirty clothes, and a clever zipper-locked closure.
Those looking to elevate their travel experience with a heavy duty bag will love the collaboration. This Stockholm-inspired luggage collection is reflective of consumer taste for a more personalized, yet refined travel experience. The luggage is ultra functional while looking chic and futuristic.
Key Themes Behind This Trend
- Scandinavian-inspired Luggage
- Designing luggage collections inspired by Scandinavian aesthetic presents opportunities for brands to cater to consumers' taste for a personalized, yet refined travel experience.
- Smart Luggage with Built-in Device Chargers
- Equipping luggage with device chargers present opportunities for brands to offer ultra-functional luggage that caters to consumers' needs for staying connected while on-the-go.
- Muted and Earthy Hues for Luggage
- Designing luggage collections with muted and earthy hues reflects consumer taste for elegant and chic travel accessories.
Where This Applies
- Luggage Industry
- Incorporating Scandinavian-inspired design and smart features like device chargers present opportunities for established luggage brands to stay ahead of competition and cater to changing consumer preferences.
- Travel Industry
- Offering stylish and functional luggage can enhance the overall travel experience for consumers, providing opportunities for travel companies to partner with luggage brands like Away and Rashida Jones.
- Fashion Industry
- Collaborating with established luggage brands like Away to design chic luggage collections with muted and earthy hues could present opportunities for fashion brands to expand their product offerings and cater to consumers' travel accessory needs.
