Blue Point Brewing Company is releasing a beer to make delayed commutes a little more bearable.
This summer, New York's Penn station has undergone emergency track repairs, making for long train delays and unhappy commuters. To make the best of a bad situation, one beer company released 'Delayed' -- a pilsner available specifically in Penn Station that's aimed at lifting the moods of grumpy travelers. The boozy beverage is described as "a blend of floral, spicy hops for a subtle apple and lemon-lime aroma, balanced by slight honey notes from a creamy malt body." The bitterness of the beer was intentional as its meant to reflect the bitter attitudes of the commuters experiencing longer than expected wait times.
The 16-ounce can is designed to look like the Long Island Rail schedule board and hopes to eliminate some of the stress of delays.
Why This Trend Is Growing
- Delay-inspired Products
- Creating products that alleviate the negative experiences associated with delays and aim to improve people's moods.
- Localized Product Offerings
- Designing products specifically tailored to the needs and preferences of a particular location or venue.
- Bitter Attitude Branding
- Utilizing branding and messaging that includes elements of bitterness to resonate with customers' negative emotions.
Industries Being Reshaped
- Brewing
- Breweries can create delay-inspired beers to cater to commuters and provide a unique experience that stands out from the competition.
- Transportation
- Transportation companies can explore partnerships with breweries to offer delay-themed beverages to passengers, enhancing their travel experience.
- Hospitality
- Hotels and restaurants near transportation hubs can feature delay-inspired products, such as beers, to cater to frustrated and stressed travelers.
