Two Roads Brewing Co. and Mohegan Sun are celebrating a new partnership, as well as a collaborative new beer called Jackpot Juice Hazy IPA. This new beer developed with the casino is full on flavor thanks to a fusion of bright citrus and tropical, hoppy notes.
Two Roads Brewing is now Mohegan Sun’s official craft beer partner and this beer is arriving just in time for guests who want to find refreshment this summer. Increasingly, consumers are gaining an appreciation for complex and refreshing flavor profiles, and this collaborative new beer reflects a shift in consumer preferences toward beers that balance boldness with a refreshing twist.
Soon, a Jackpot Juice Launch Party will be hosted, inviting adults to celebrate the newest beer with games, prizes, drinks and much more.
What Makes This Trend Stand Out
- Collaborative Beers
- More breweries and brands will seek out collaborations to create unique, limited-edition beers.
- Flavor-forward Beers
- Breweries will continue to push the boundaries with bold, complex, and refreshing flavor profiles.
- Experience-focused Events
- Brands will create more events that offer immersive experiences, such as beer tastings and casino-themed parties.
Sectors Adopting This
- Craft Beer Industry
- Craft breweries will seek out partnerships with different industries and events to create unique, collaborative beers.
- Hospitality Industry
- Hotels, resorts, and casinos will increasingly partner with craft breweries to create exclusive beer offerings for guests.
- Event Planning Industry
- Event planners can create experiential events that blend elements of hospitality and craft beer culture, such as beer tastings paired with casino games or other activities.
