The New England-based restaurant group Legal Sea Foods recently teamed up with another iconic Boston-based business, Night Shift Brewing, to come up with a brand new New England style IPA dubbed the 'Legally Hazy IPA.'
Legally Hazy IPA is an exclusive collaboration between Legal Sea Foods and Night Shift Brewing, which means it will only be available on draft at Legal Sea Foods locations. The unique beer is described as bold, juicy, and citrusy, but not so overpowering that it can't be paired with classic seafood dishes. As Michael Oxton, Co-Founder of Night Shift Brewing, explains, "Much like the partnership between our two brands, the beer itself is a perfect balance of great things.”
Legally Hazy IPA will be the official brew at the upcoming Legal Sea Foods Oyster Festival in October 2022, and will also be available on tap at all Legal Sea Foods restaurants nationwide.
Key Themes Behind This Trend
- Exclusive Collaborative Beers
- Opportunities for restaurants and breweries to create unique and limited beers through collaborations.
- Locally-sourced Craft Beverages
- Demand for locally-made and sourced beverages is driving innovation and partnerships between local businesses.
- Food and Drink Pairing Experiences
- Creating unique and complementary food and drink experiences through collaborations between restaurants and breweries.
Where This Applies
- Restaurant Industry
- Opportunities for restaurants to partner with local breweries to offer unique and exclusive craft beers.
- Craft Beer Industry
- Breweries can collaborate with local restaurants to create new and limited beers that appeal to a specific audience.
- Event Industry
- Collaborating with breweries and restaurants to create exclusive beverages for events can enhance attendee experience and drive interest in future events.
