Alaskan Brewing Company, whose founding back in 1986 enables it to lay claim to the title of being the oldest continuously operating brewery in the state of Alaska, has launched a delicious new year-round offering in the form of the 'Juneau Juice' hazy IPA.
Named after the brewery's home base of Juneau, this particular hazy IPA makes use of a quadrant of hops of the Strata, Mosaic, Citra and Sultana varieties, with liberal use of dry-hopping and the inclusion of unmalted grains elevating the hazy credentials of this IPA. Meanwhile, the fruity layers that are lost in many hoppy beers are intelligently preserved due to the high concentration of late-stage hops which help to curb the bitterness quotient.
Scotty McHenry, brewer at Alaskan Brewing Company and the man behind the 'Juneau Juice' hazy IPA, said the idea behind this beer was to create "a crushable, juicy, biscuity IPA that I could share with my coworkers for our shift beer in the break room," with the dual deployment of Simcoe and Victory malt inspired by past pale ale offerings.
Image Credit: Alaskan Brewing Company,
Key Themes Behind This Trend
- Hazy Ipas
- Craft breweries should consider experimenting with different combinations of hops and unmalted grains to create unique and flavorful hazy IPAs.
- Fruity Hops
- Brewers can innovate by incorporating more late-stage hops to preserve fruity flavors in hoppy beers like IPAs.
- Year-round Offerings
- Craft breweries can increase brand loyalty by introducing new year-round offerings like Alaskan Brewing Company's 'Juneau Juice' hazy IPA.
Where This Applies
- Craft Beer Industry
- Craft breweries can leverage customer demand for unique and flavorful hazy IPAs by experimenting with different combinations of hops and unmalted grains.
- Beverage Industry
- Beverage companies can capitalize on the popularity of fruity and juicy flavors in alcoholic beverages by introducing new products that incorporate these flavors.
- Alcohol Retail Industry
- Alcohol retailers can increase sales by stocking more year-round offerings like Alaskan Brewing Company's 'Juneau Juice' hazy IPA that cater to customer preferences for specific styles of beer.
