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Emoticon Beverage Branding

Emoji Coffee Packaging Speaks to Consumers' Morning Moods

— August 7, 2017 — Art & Design
If you find yourself in Santa Maria, Brazil, you can express your mood to passersby on the very packaging of your hot beverage. This emoji coffee cup idea has brought some added personality to the Baristo cafe, thanks to the animated creative work of Grupo Criativo.

Half a dozen emojis inspired the different characters on the paper cups, pulling everything from the expressions of the smiley faces to the sentiments and the color palette. If you're feeling groggy, there's a cup to match you; if you wake up excited for the day, there's a cup to complement you as well. The brilliant thing about these emoji coffee cups is that they touch the emotional side of consumers, going as far as to invite social connections between friends and even strangers.
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