Walkers is Urging Fans to Vote and Save Beloved Potato Chip Flavors
Laura McQuarrie — August 14, 2017 — Lifestyle
References: chooseorlose.walkers & prexamples
Walkers recently launched a new crowdsourced snack campaign called 'Choose Me or Lose Me' that threatens to discontinue three of its quintessentially British potato chip flavors: Salt and Vinegar, Prawn Cocktail and Smoky Bacon. These three flavors are being pitted against globally inspired flavors like American Bacon and Cheddar, the Spanish-inspired Paprika and Lime and Black Pepper from Australia. Fortunately, fans of the brand have a limited chance to have their voices heard by selecting their preferred flavor and casting a vote online.
As some consumers are shocked that the brand would even consider axing some of these fan-favorite flavors, the #ChooseorLose hashtag has been frequently used across social media since the snack campaign's start.
As some consumers are shocked that the brand would even consider axing some of these fan-favorite flavors, the #ChooseorLose hashtag has been frequently used across social media since the snack campaign's start.
Trend Themes
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Crowdsourced Snack Campaigns — Disruptive innovation opportunity: Leveraging the power of crowdsourcing to engage consumers in the decision-making process and create a sense of ownership for brand loyalty.
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Global Flavor Expansion — Disruptive innovation opportunity: Exploring new and exotic flavors from around the world to cater to evolving consumer preferences and expand market reach.
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Social Media Marketing — Disruptive innovation opportunity: Utilizing social media platforms as a tool for viral marketing and creating buzz around product campaigns to drive customer engagement and brand awareness.
Industry Implications
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Food and Beverage — Disruptive innovation opportunity: Capitalizing on consumer-driven flavor preferences and feedback to drive product innovation and shape future offerings based on popular demand.
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Consumer Packaged Goods — Disruptive innovation opportunity: Leveraging crowdsourcing and social media to foster brand loyalty and create interactive experiences that resonate with consumers, driving sales and market share.
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Social Media and Marketing — Disruptive innovation opportunity: Integrating social media platforms as a central component of marketing strategies to effectively engage and connect with consumers, boosting brand visibility and customer loyalty.
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