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Walkers is Urging Fans to Vote and Save Beloved Potato Chip Flavors

 - Aug 14, 2017
References: chooseorlose.walkers & prexamples
Walkers recently launched a new crowdsourced snack campaign called 'Choose Me or Lose Me' that threatens to discontinue three of its quintessentially British potato chip flavors: Salt and Vinegar, Prawn Cocktail and Smoky Bacon. These three flavors are being pitted against globally inspired flavors like American Bacon and Cheddar, the Spanish-inspired Paprika and Lime and Black Pepper from Australia. Fortunately, fans of the brand have a limited chance to have their voices heard by selecting their preferred flavor and casting a vote online.

As some consumers are shocked that the brand would even consider axing some of these fan-favorite flavors, the #ChooseorLose hashtag has been frequently used across social media since the snack campaign's start.