In order to kick off the 'Bare Your Sole' Barefoot Wine campaign, the brand is hosting a English tour featuring a mobile wine bar that will make stops at various locations across the UK. Designed by brand experience agency Sense, the campaign looks to inspire consumers to share what is unique about themselves and is supported on social media by the hashtag #BareYourSole.
The immersive Barefoot Wine campaign brand activation highlights the importance of direct-to-consumer marketing in the form of pop-up events in which brands can create memorable experiences for potential future customers. The Bare Your Sole campaign boasts a surfing theme and looks to give Britons a taste of the California lifestyle through it's on-site activities and tastings of the various Barefoot Wines products.
Experiential Wine Campaign Launches
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Immersive Ice Cream Pop-Ups
Meaning-Making Beer Pop-Ups
Sensorial Festival Activations
Bespoke Wimbledon Beer Pop-Ups
Supermarket Wine Pop-Ups