The Kraft Heinz Co. and Oprah Winfrey recently teamed up to create a new line of refrigerated soups and sides called 'O, That's Good!' Earlier this year, Oprah and Kraft Heinz announced that they would be forming a joint venture called Mealtime Stories, and this line offers the first look into the collaboration.
The prepackaged products have been formatted to put a better-for-you spin on comfort foods, with options like Original Mashed Potatoes that features a blend of mashed potatoes and cauliflower, as well as Three Cheese Pasta that achieves its creamy texture with both cheese and butternut squash. The Kraft Heinz Company Foundation will also make annual donations on behalf of Mealtime Stories.
As a line of refrigerated products, O, That's Good! is set to help consumers make easy, healthy meal choices that favor real ingredients and easy-to-prepare instructions.
Why This Trend Is Growing
- Refrigerated Sides with Better-for-you Twist
- Opportunity for developing more refrigerated side dishes that offer a healthier alternative to comfort foods.
- Celebrity-backed Food Collaborations
- Disruptive innovation opportunity in partnering with celebrities to create new lines of food products.
- Easy-to-prepare Healthy Meals
- Opportunity for creating prepackaged meals that prioritize real ingredients and provide simple cooking instructions.
Industries Being Reshaped
- Food and Beverage
- Industry in which the development of better-for-you refrigerated sides and easy-to-prepare healthy meals can thrive.
- Celebrity Endorsements
- Industry that can capitalize on the trend of partnering with celebrities to create innovative food collaborations.
- Convenience Food
- Industry that can benefit from the demand for refrigerated sides with a healthier twist and easy-to-prepare options.
