To acknowledge the excitement that's building with the release of each new Game of Thrones episode, IKEA shared a simple guide to help consumers make their own DIY Game of Thrones cape from its Luddle or Skold sheepskin rugs.
The four-step guide was shared to IKEA's Norwegian Facebook page, along with the caption: "Summer is almost over, winter is coming." In the set of instructions, a series of four simple images are used to show how a hole can be cut into the sheepskin rugs to form a wrap that can instantly be thrown around one's shoulders.
IKEA is using this comical illustrated guide to address a story that its rugs are the ones that are used by the costume designers on the set of Game of Thrones.
What Makes This Trend Stand Out
- DIY Costume Guides
- The trend of creating DIY costume guides can be capitalized on by retailers to promote their products and engage with consumers.
- Pop Culture Homage
- Creating products or DIY guides that reference popular culture can be a disruptive innovation opportunity for companies to tap into existing fan-bases and expand their audience.
- Sustainable Fashion
- Creating DIY guides that upcycle or repurpose household items into fashion pieces taps into the trend of sustainable fashion and offers a disruptive innovation opportunity for companies to reduce waste and engage with eco-conscious consumers.
Sectors Adopting This
- Retail
- Retail companies can take advantage of the trend of creating DIY costume guides by promoting their products as key components for consumer-created costumes.
- Entertainment
- Entertainment companies can create DIY guides that reference their popular culture franchises to engage with existing fans and attract new audiences.
- Sustainability
- Companies in the sustainability industry can create DIY guides focused on upcycling and repurposing household items to engage with eco-conscious consumers and promote their products or services.
