The unique wine labels that can be found on bottles from Grape Garage 32a tell the story of an industrial mechanic-turned self-taught winemaker.
Although wine bottles are often adorned with motifs like trees, grape vine leaves and other elements from nature, the branding for Grape Garage 32a embraces the inclusion of man-made tools like wrenches and pliers. Designers Oliver Semik & Lutz Suendermann from Magnetic Stories worked on the development of the project, explaining that "the minimalist and stylish approach gives it a truly high-quality look that strongly resonates with modern wine drinkers."
Even though both wine products and culture have somewhat of a reputation for being uptight and strictly traditional, modern consumers have come to embrace wine packaging that is slightly unconventional and dares to break the rules.
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