Schnucks Cherry Cardinals Crunch Ice Cream is Perfect for Cardinal Fans
Michael Hemsworth — June 16, 2023 — Lifestyle
References: nourish.schnucks & drugstorenews
The Schnucks Cherry Cardinals Crunch Ice Cream is a new frozen treat created by Schnuck Markets and the St. Louis Cardinals to offer avid fans of the team with a delicious option to enjoy this season. The frozen treat features a cherry and vanilla-flavored ice cream with coated pieces of cookie blended throughout to give the smooth dessert a touch of texture. Arriving now at participating locations in the midwest, the ice cream is launching with a promotion that encourages consumers to share a photo of themselves enjoying it using the hashtag #schnuckscoops.
Brand Manager of Media and Sponsorships Zach Collins commented on the new Schnucks Cherry Cardinals Crunch Ice Cream saying, "Schnucks Cherry Cardinals Crunch ice cream is sure to be a fan favorite that Cardinals Nation will only find at their local Schnucks store. This collaboration is possible because of a strong hometown partnership between the St. Louis Cardinals and Schnucks’ best-in-class Own Brands team dedicated to bringing our customers high-quality, exclusive items that deliver great value."
Brand Manager of Media and Sponsorships Zach Collins commented on the new Schnucks Cherry Cardinals Crunch Ice Cream saying, "Schnucks Cherry Cardinals Crunch ice cream is sure to be a fan favorite that Cardinals Nation will only find at their local Schnucks store. This collaboration is possible because of a strong hometown partnership between the St. Louis Cardinals and Schnucks’ best-in-class Own Brands team dedicated to bringing our customers high-quality, exclusive items that deliver great value."
Trend Themes
1. Baseball-themed Ice Creams - The trend of creating ice creams inspired by sports teams offers opportunities for collaborations between brands and local sports teams to create exclusive and unique flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of baseball-themed ice creams by creating special flavors that appeal to fans of other sports teams.
2. Sports Merchandise - The sports merchandise industry can utilize the popularity of baseball-themed ice creams by partnering with ice cream brands to create limited edition merchandise and promotions.
3. Local Retail - Local retail businesses can benefit from the trend of baseball-themed ice creams by stocking exclusive flavors that cater to the fans of local sports teams, creating a unique selling proposition.
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