'NowThis Money' Offers Financial Advice in Snappy Videos

 - Aug 10, 2017
References: businessinsider
A younger demographic is thinking about careers and debt differently than previous generations, prompting the creation of 'NowThis Money' -- a finance-specific collection of video snippets that are dedicated to providing a Millennial audience with financial advice within a digital context.

The channel is the product of a collaboration between NowThis Media and Chase Bank, and serves as an example of the brands' efforts to target a tech-savvy demographic who communicate online. Through this collaborative brand evolution, NowThis is translating Chase's content into social media-ready video snippets that provide advice concerning a range of topics, including information on the cheapest travel days, and being a cost-conscious wedding guest.

The videos aim to target a market who are "glued to their phones" by providing accessible and approachable web content that's been translated to a digital language that Millennials understand.