The NFL Network has been added to YouTube TV ahead of the upcoming 2020 NFL season. This will give YouTube TV subscribers access to live games, NFL Total Access, NFL Now, as well as the NFL Draft and Super Bowl. Subscribers will also be able to purchase a Sports Plus package, which will cost $10.99 per month. The Sports Plus package will give customers access to NFL RedZone, Fox College Sports, Fox Soccer Plus, GolTV, MACTC Motorsports Network, TVG, as well as Stadium.
The addition of NFL Network to the YouTube TV platform will help to attract more sports fans. Previously the platform added Rutner Networks, NBA TV, MLB Network, among other sports content. Many young sports fans are not cable subscribers, and they may respond to digital sports packages.
Image Credit: YouTube TV
Key Themes Behind This Trend
- Digital Sports Packages
- The addition of NFL Network to the YouTube TV platform highlights the growing trend of digital sports packages, targeting non-cable subscribers.
- Streaming Sports Content
- The inclusion of NFL Network on YouTube TV exemplifies the trend of streaming platforms expanding their sports content offerings, catering to sports fans' preferences for on-demand viewing.
- Sports Streaming Subscriptions
- The availability of Sports Plus package on YouTube TV indicates the trend of sports streaming services offering premium subscriptions with additional sports-related channels and content.
Where This Applies
- Streaming Services
- The addition of sports packages to streaming platforms like YouTube TV signifies a disruptive innovation opportunity for streaming services to attract and retain subscribers by delivering diverse sports content.
- Digital Entertainment
- The rise of digital sports packages presents a disruptive innovation opportunity for the digital entertainment industry to cater to the demand for live sports streaming and capitalize on the growing preference for online media consumption.
- Cable TV Alternative
- The popularity of digital sports packages among young sports fans without cable subscriptions indicates a disruptive innovation opportunity for industries offering cable TV alternatives to expand their offerings and capture this market segment.
