The Reebok 'ReeRomp' was created in response to the popularity of the 'RompHim', a romper designed for men which recently went viral.
Reebok is attempting to one-up the romper marketed to college-aged men by creating a sporty version of the stylish onesie. Featuring Reebok's ActivChill technology, the athleisure-style romper is ideal for athletic men, who also want to be comfortable. According to the sketches the one-piece will come with short sleeves a hood, and “enhanced breathability to help keep your body cool."
Both loved and loathed by social media users, the male romper is the latest fashion fad to gain vast web attention. With gender ambiguity at the forefront of fashion design, male rompers like the Reebok ReeRomp act as a critique of traditional notions of masculinity, while marketing a traditionally feminine product to a more masculine audience.