Popular beauty brand ColourPop worked with guru Laura Lee, who boasts almost 2 million Instagram followers and over 3.5 million YouTube followers, to come up with a new series of products.
Included in the collection are three liquid lipsticks and four eyeshadows, which make use of flattering shades of reds and rosy pinks. In addition to these shades, there's also hues of glittery copper and light brown, enabling consumers to mix the products together to form a smokey holiday eye look, or create an ombre look with the different lipsticks.
Lee took to social media to show off the products in the collection as well, generating more awareness for the collaborative launch, which will become available on November 21st, and showing off the pigmentation that the products boast.
What's Driving This Trend
- Collaborative Beauty Products
- Beauty brands partnering with influencers to create unique and exclusive product lines.
- Mix-and-match Makeup
- Creating versatile makeup products that can be mixed together for customizable looks.
- Social Media Promotion
- Using social media platforms to generate awareness and buzz for product launches.
Who This Affects Most
- Beauty
- Opportunity for beauty brands to collaborate with influencers and create special edition collections.
- Cosmetics
- Developing makeup products that allow customers to mix and match for personalized looks.
- Advertising & Marketing
- Utilizing social media campaigns to promote and showcase new product launches.
