NFL player-turned-actor, Terry Crews has collaborated with Bernhardt to produce a line of Egyptian-inspired furniture.
Claiming to see "no difference between being an athlete and being an artist," Crews studied interior design under the mentorship of Ini Archibong in Milan before co-founding a design label with fashion designer Nana Boateng dubbed Amen&Amen.
Crews aimed to break out of the European design bubble and became enthralled with ancient Egyptian concepts following a viewing of his favorite film, The Ten Commandments. Crews' three-piece collection consists of a group of benches, whose flat surface was inspired by the flat stones of the Nile River; a table dubbed Lily Pad after the ancient Egyptian symbol; and an Ibis Sofa, designed after the ancient Egyptians' sacred bird.
When designing the collection, Crews aimed to give a "viewpoint that no one else would have."
Why This Trend Is Growing
- Celebrity-designed Furniture Collections
- Opportunity for other celebrities to create their own furniture collections and leverage their personal brand for a new market.
- Luxury Furniture Inspired by History
- Opportunity for designers to explore historical inspirations in furniture design and create unique luxury pieces that tell a story.
- Cross-disciplinary Design Collaboration
- Opportunity for designers, artists, and athletes to collaborate and push boundaries to create unique and disruptive products for the market.
Industries Being Reshaped
- Furniture Manufacturing
- Opportunity for furniture manufacturers to partner with celebrities and designers to create exclusive furniture collections and reach a wider audience.
- Luxury Goods
- Opportunity for luxury brands to explore historical and cultural inspirations in their products and create unique high-end offerings.
- Interior Design
- Opportunity for interior designers to incorporate historical inspirations and unique celebrity-designed pieces to create personalized and distinctive interiors.
