Since money-filled Chinese red packets are quickly emptied and discarded after their gifts have been received on a special occasion, MAAD Creatives set out to remind young audiences of the deep symbolism of the gesture.
Chinese red packets are traditionally given out to bestow good wishes and luck upon the recipient, particularly with the arrival of a new year. To celebrate the coming of this new year as the Year of the Dog, MAAD Creatives selected a dog breed—the Shiba Inu—that will be familiar to many young Internet users who enjoy "Doge" memes.
The collectible Chinese red packets are to be made available to the public exclusively as part of a social media contest that will run just ahead of the Chinese New Year in 2018.
Why This Trend Is Growing
- Meme-inspired Design
- Brands can leverage popular internet memes to create unique and engaging products.
- Symbolic Reminders
- Incorporating cultural symbolism into product design can help maintain tradition and create meaningful experiences.
- Limited Edition Exclusivity
- Running exclusive social media contests can generate excitement and drive consumer engagement.
Industries Being Reshaped
- E-commerce
- E-commerce platforms can offer meme-inspired products to tap into popular culture trends and attract young audiences.
- Gift and Souvenir
- Gift and souvenir companies can create unique and symbolic products to appeal to consumers looking for more meaningful keepsakes.
- Social Media Marketing
- Social media marketing agencies can design contest campaigns to help brands interact with their target audience and create buzz around limited edition releases.
