New Year-Celebrating Retail Capsules

BAO and Dover Street Market Celebrate Lunar New Year

BAO and Dover Street Market join forces on a new collection that celebrates the upcoming Lunar New Year. The Taiwanese restaurant in London serves up playful graphics that detail the streetwear silhouettes from Carhartt WIP, Simone Rocha, SHUSHU/TONG, and Deathmask. It sees the form of graphic tees and accessories that are doused in a bright red hue with the notable Lonely Man figure by BAO in various forms.

On the Carhartt silhouette are fresh visuals including noodles slurping and resting by the beach in dragon tattoos. The handbags are delivered by Simone Rocha, SHUSHU/TONG, and Deathmask. These are detailed with accents such as pearl ornaments and bow-tied knits. Additionally, there will be a celebratory food stall for guests to honor the occasion.

Image Credit: Dover Street Market, <a rel='nofollow' href='https://hypebeast.com/uk/2024/1/bao-dover-street-market-lunar-new-year-collaboration-release-info'>hypebeast</a>

Celebrating Lunar New Year
BAO and Dover Street Market collaborate on a collection that celebrates the upcoming Lunar New Year.
Playful Graphics on Streetwear
The collection features playful graphics on Carhartt WIP, Simone Rocha, SHUSHU/TONG, and Deathmask streetwear silhouettes.
Bright Red Accessories
Accessories in the collection are doused in a bright red hue, featuring the notable Lonely Man figure by BAO in various forms.

Where This Applies

Fashion
The collaboration between BAO and Dover Street Market offers a unique fusion of streetwear and Lunar New Year celebrations.
Restaurant
BAO, the Taiwanese restaurant in London, showcases its creativity through the collection and a celebratory food stall for guests.
Design
The collection showcases the creativity and unique design accents of Simone Rocha, SHUSHU/TONG, and Deathmask handbags.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 16%
Freshness 23%