Matches Brands with the a Social Media Influencer

 - May 28, 2017
References: & venturebeat
This social media influencer marketing platform uses artificial intelligence to help companies find compatible influencers. From the Ayzenberg Group, applies multiple factors of compatibility and was developed with input from eHarmony's co-founder and former Vice President of Research and Development Dr. Galen Buckwalter. analyzes public social media messages using machine learning and AI technology to process natural language and contextualize it to determine a soulmates rating for every content creator and find the best fit. The psychometrics, topic analysis and machine learning-powered platform also includes a social media influencer relationship management system to make it easier to fulfill campaigns. Using data science, brands are able to build intelligent relationships and "socialize their products with the creators, audiences and communities that will truly love them."