Social media platforms have used diverse arrays of reactions beyond the simple "like" function for some time now, but Polygram is a new platform that uses artificial intelligence to provide as broad a range of reactions as possible. Rather than offering up a finite set of emojis and symbols, Polygram's AI reads users' facial reactions and records those responses.
In terms of content, Polygram is relatively similar to image-sharing platforms like Instagram and Snapchat. Its reactions are what separate it from competitors, since they in theory give users a more honest gauge for how people respond to their content. The site also gives users granular data on audience behavior as part and parcel, including things like the time spent on each post, gender and location breakdowns, and more.