Twitter is now teaming up with PopBuzz for its first-ever original live programming in the UK—an all-new 30-minute music program called #PopBuzzPresents that will be broadcasted from the Twitter's UK headquarters in London. As Lucy O'Dwyer, head of video solutions for EMEA at Twitter describes: "People are watching more video than ever," and this Millennial-targeted show is set to offer even more great content for users.
As well as providing a great way to connect artists with fans, the show will also help brands connect with audiences by sponsoring content across categories like sports, entertainment and news.
Over the summer, Twitter launched in-stream video ads in the United States with advertisers like PayPal, Samsung, Magnum and Green Flag.
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