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Snapchat's 'Context Cards' Enable Real-World Discovery

 - Oct 11, 2017
References: techcrunch & wired
Snapchat's Context Cards are a newly released feature, which promote further engagement between geofilters and particular locations.

Geofilters and location tags are an entertaining method of sharing places one has visited. However enjoyable, the tags lacked real-world applications, as their existence is only relevant within the social media site. The new update aims to transform "engagement into a real world discovery" by enabling users to view specific details, reviews and information about the tag via a click-through link. Through this update, companies may be more inclined to create personalized location tags that will direct other potential consumers to the company's website or to a series of pictures and reviews.

This engaging update enables the social media platform to function as a marketing tool for other companies.