The food fad smoothie bowls are offered with a psychedelic twist by Rachel Lorton, who describes herself as a "smoothie bowl art enthusiast."
Lorton, who's vibrant smoothie bowl designs have brought her a large following on Instagram, creates brightly colored bowls that are extremely social media friendly. Using a variety of fruits and vegetables and arranging them in unique patterns, Rachel Lorton's smoothie bowls are equal parts nutritious, and highly appealing to look at.
The multifaceted designs of these bowls, coupled with the fact that this fad food fad has been dominating cafes and breakfast bars across North America, makes them the perfect inspiration for brands in the food industry to understand how to create shareable content with their products.
Why This Trend Is Growing
- Artistic Smoothie Bowl Designs
- Disruptive innovation opportunity: Creating visually appealing and Instagram-worthy food products.
- Social Media-friendly Food
- Disruptive innovation opportunity: Developing food products that are highly shareable on social media platforms.
- Fad Food Dominance
- Disruptive innovation opportunity: Capitalizing on the popularity of fad foods to create unique and attention-grabbing food products.
Industries Being Reshaped
- Food and Beverage Industry
- Disruptive innovation opportunity: Incorporating artistic food designs into the product offerings of food and beverage brands.
- Social Media Industry
- Disruptive innovation opportunity: Developing social media platforms or features specifically tailored to sharing visually appealing food content.
- Health and Wellness Industry
- Disruptive innovation opportunity: Creating nutritious and vibrant food products that appeal to health-conscious consumers.
