Seeing as more than a million pins from Pinterest are shared to Messenger every week, the social pinboard platform aimed to make the experience of sharing content easier with a new chat extension and a bot from Pinterest on Facebook Messenger.
Now, when a Pinterest pin is shared in Messenger, Facebook users are able to get a better look at the idea and more quickly reference details about the project or product. To help social media users easily search for inspiration without leaving a chat, this new tool enables users to plug in terms like "food" or "DIY" in order to call up recommendations directly from Pinterest.
This new feature for Facebook Messenger users prioritizes seamless mobile searches and on-the-go viewing, as well as conversational sharing.
What's Driving This Trend
- Conversational Content-sharing Bots
- Pinterest's new chat extension and bot on Facebook Messenger can inspire an innovative integration of conversational social media sharing in other industries.
- On-the-go Viewing
- The prioritization of mobile users with the new feature on Facebook Messenger highlights an opportunity for other industries, such as e-commerce brands, to optimize mobile experiences for their consumers.
- More Intuitive In-chat Searches
- The new tool that enables users to search for inspiration in Pinterest directly from a chat with conversation prompts, inspires opportunities for other chatbots to offer personalized search results to improve customer experience.
Who This Affects Most
- Social Media
- This feature demonstrates an opportunity for social media companies to improve their chat experiences and incorporate bots that can provide personalized recommendations to users.
- E-commerce
- The mobile-first approach of this feature suggests that e-commerce brands could benefit from optimized mobile experiences through chatbots and in-chat browsing options.
- Online Inspiration and Discovery
- This new feature inspires opportunities for other online discovery platforms to integrate with chatbots in order to offer more intuitive in-chat searches for their users.
