Dolce and Gabbana Launched 'The New Renaissance'

 - Nov 9, 2017
References: dolcegabbana & psfk
Luxury designer brand Dolce and Gabbana is paying homage to Millennials through a new generational lookbook titled 'Generation Millennials: The New Renaissance.'

Set to be released in mid November, this colorful 250-page book details the current stylings and attitudes shared by the younger demographic. The book demonstrates an understanding of millennial culture, through calling upon popular online celebrities, like "Rafferty Law, Brandon Thomas Lee, Zendaya, Cameron Dallas and Sonia Ben Ammar."

Most interestingly, the lookbook is deviating from the traditional glamorized editorial spread, by appearing as a homemade scrap book, that's filled with photographic stills of the young icons "indulging in fashion and the digital opportunities that their generation offers." 'The New Renaissance' serves as a creative method for the luxury designer brand to connect with a younger generation of consumers, who traditionally value experiences over luxury products.