As more and more baby boomers embrace social media, older influencers like Melissa55 have garnered an impressive online following. With more than 62,000 subscribers on YouTube and more than 13,000 Instagram followers, the Tennessee-based beauty buff is a hit with older consumers.
A self-described "over 60 makeup loving grandmother," Melissa55 is a popular makeup and beauty vlogger. Each week, she uploads tutorials for everything from how to use a particular eyeshadow palette to tackling wrinkles. She also posts videos of different hairstyles and styling tricks. Her goal is to show other women over 60 how to experiment with makeup, hair styles, clothes and beauty products by giving them tips and tricks that will work for their specific needs.
With many older women becoming more interested in social media and video blogs, Melissa55 is one example of how online tutorials for boomers are becoming increasingly popular.