October 2017 personal care and beauty trends reveal the inclusion of traditionally "lowbrow" ingredients being used in upscale beauty items, as well as at-home tech based programs that complement health care plans.
An example of the former is the Ildi Pekar Tissue Repair Serum, which works to enhance the texture and appearance of skin. One of the components of this serum is CBD, a cannabinoid that offers anti-inflammatory benefits.
An example of the latter (in personal care) is the the chemoWave app, which offers those undergoing cancer treatments a way to track how they are feeling physically and mentally. The app streamlines this information in graph form, and it can then be shown to doctors for them to understand the perceived effectiveness of the treatments they prescribe from a more personal, day-to-day perspective.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
