Toto's 'Floatation Tub' Recreates Floatation Therapy at Home
Laura McQuarrie — September 11, 2017 — Art & Design
References: totousa & luxurylaunches
Japanese brand Toto's new Floatation Tub makes it possible for consumers to enjoy a floatation therapy treatment from the comfort of their own home.
To create the Floatation Tub, Toto claims that it conducted more than 100 tests to create a supportive form for bathers to lie in. In the same way that one would go to a floatation treatment center for the purposes of relaxation, the unique form of the tub was designed to trigger a relaxation response in the body. The Floatation Tub includes an adjustable pillow, as well as water jets that boast massage features.
The all-new bathtub from Toto has been introduced to appeal to high-end consumers in Europe, the United States, the Middle East and Asia.
To create the Floatation Tub, Toto claims that it conducted more than 100 tests to create a supportive form for bathers to lie in. In the same way that one would go to a floatation treatment center for the purposes of relaxation, the unique form of the tub was designed to trigger a relaxation response in the body. The Floatation Tub includes an adjustable pillow, as well as water jets that boast massage features.
The all-new bathtub from Toto has been introduced to appeal to high-end consumers in Europe, the United States, the Middle East and Asia.
Trend Themes
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At-home Floatation Therapy — The trend of bringing floatation therapy experiences into the home, offering convenience and relaxation.
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Innovative Bathtub Design — The trend of creating unique and supportive bathtub designs that enhance relaxation and well-being.
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Luxury Wellness Products — The trend of high-end wellness products targeting affluent consumers seeking relaxation and self-care.
Industry Implications
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Bathroom Fixtures — Opportunity for bathroom fixture manufacturers to create innovative and relaxing bathtub designs.
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Wellness and Spa — Opportunity for wellness and spa industries to offer at-home flotation therapy options and services.
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Luxury Home Goods — Opportunity for luxury home goods brands to tap into the growing market of high-end wellness products.
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