Many beauty YouTubers aspire to make videos that millions of people will watch and build up a channel that hundreds of thousands of people will want to subscribe to—and 'Korea Grandma' is a 71-year-old from South Korea who has done just that.
About once weekly, Korea Grandma shares a video that sticks to a theme like politics, pop culture or makeup. In fact, one of her most-viewed videos ever shares an everyday 'Going to the dentist and market makeup look.' From the description that accompanies the video, it seems that Korea Grandma has help with some of the more technical aspects of production, as the text reads: "My Grandma is 71 years old, but her bare face still looks great, right?"
Even though Korea Grandma's videos are recorded in Korean, the videos feature English subtitles and titles, which has likely helped the videos soar to viral status.
Key Themes Behind This Trend
- Mature Beauty Vloggers
- Opportunity for older individuals to create YouTube channels and share beauty tips.
- Multilingual Content Creation
- Creating videos with subtitles in multiple languages to reach a wider audience.
- Cross-cultural Influencer Marketing
- Partnering with influencers from different cultures to promote products and services internationally.
Where This Applies
- Beauty and Cosmetics
- Brands can collaborate with mature beauty vloggers to target older consumers and offer specialized products.
- Digital Media and Entertainment
- Platforms can invest in multilingual content creation tools and services to cater to diverse audiences.
- Marketing and Advertising
- Agencies can explore cross-cultural influencer marketing to tap into new markets and demographics.
