As part of its debut beauty product line, UK fashion retailer Boohoo is releasing a range of highlighters, lip products, makeup applicators and setting sprays—most of which can be purchased for $10 or less.
With the clothing that it sells, the fast fashion e-retailer emphasizes inclusivity and affordability, themes that are carried through to its collection of cosmetic essentials. Flash sales and free shipping are also to be looked forward to by fans. In the collection, consumers can expect to pay as little as $4 for a set of blending sponges.
While many fashion retailers often sell accessories to pair with the apparel they sell, many brands are now branching out into the sale of beauty products under their own name.