As a retailer of fashion and beauty products, ASOS is now venturing into new territory by launching its own ASOS makeup line, which boasts ultra-affordable selections for budget-conscious consumers.
Items like blush, bronzers and lipsticks from ASOS all ring in at under $20, making it easy for consumers to shop for an entirely new and highly pigmented range of makeup products at once. The packaging for ASOS' makeup range embraces a minimalist style, a Millennial pink colorway, as well as a few black accents and whimsically illustrated details.
As much as consumers are often led to believe that they must purchase high-end designer cosmetics to achieve professional-quality makeup looks, several emerging brands are eschewing this notion by creating highly accessible cosmetic collections.
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